Social Media Campaigns

We developed a social media strategy to market Sky Organics' hero ingredient. We worked with popular new mom influencers on TikTok and I posted and promoted their content on our account with original captions. 

Goal: Position the Organic Castor Oil to new moms that are combatting hair loss.

Was part of the marketing team that developed this campaign with Sarah Hyland. I was the primary copywriter and wrote all of the captions for this Social Media campaign that included a landing page (it has since been deactivated.)

Goal: To sell the Sarah Hyland bundle as a pack rather than individual products.

Throughout Black History Month in 2021, Sky Organics partnered with 8 Black-owned brands. I contacted brands, interviewed their founders and created social media posts and captions for each brand and founder.

Goal: Participate in Black History Month by putting Black-owned brands at the forefront. 

Developed a campaign for Hazkel Puterman and Associated in relation to Amedex, a term life insurance company.

Goal: To sell term life insurance policies and hire new agents.